The Polish Meat Association successfully promoted European pork in scope of the EU-co-funded “Enjoy it is from Europe” campaign at the FOODEX JAPAN 2017 international food fair, which ended on 10 March 2017.

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n March, European pork will return to the Land of the Rising Sun. This time, it will be presented at the Foodex JapanFair, which will be held in Tokyo/Chiba from 7 to 10March 2017. Foodex Japan is the biggest food processing industry fairin Asia. Duringthese four days, more than 75000 of the Japanese and worldwide food industry representatives are expected toshow up. They will have the opportunity to see the offers from over 3000 exhibitors.
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Active execution of the campaign in 2017

Monday, 28 November 2016 by

The second year of the “Enjoy it is from Europe” informational and promotional campaign will see the continuation of activities promoting European pork on the Japanese and Canadian markets. The campaign will focus on the events at the Foodex Japan Fair in Tokyo/Chiba between 7-10 March 2017, and the slogan “Let’s Meat” will appear again in Canada in early May at the SIAL CanadaFair, which is going to take place in Toronto from 2 to 4 May.
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April was the peak month in the first year of the „Taste it’s from Europe” campaign, promoting pork on the Canadian and Japanese markets. The motto „Let’s Meat” served to organise the campaign’s appearance at the Toronto Food and Drink Market (8th-10th April) and the Japan Meat Industry Fair (13th-15th April).

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Already this week there is going to be an opportunity to taste and find out more about pork from the European Union.

There is going to be a stand at the Toronto Food & Drink Market, which is taking place from the 8th till the 10th of April, 2016 at the Enercare Centre, jointly put up by EU pork producers and processors, where both business talks and cookery shows are going to take place, the latter rounded off with tastings of the prepared dishes. In addition to that, on the first day of the fair, a seminar is being organised at the Polish Consulate in Toronto to inaugurate the event, together with B2B talks, titled “On Polish-Canadian Co-operation. Is Polish Meat Going to Conquer Canadian Dinner Tables?” with the participation of Polish meat companies and their Canadian partners.
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Coming soon! European pork is going to be presented in Canada at the Toronto Food & Drink Market taking place from the 8th till the 10th of April, 2016. As part of the „Enjoy it’s from Europe” campaign run by the Polish Meat Union at the fair, a stand is going to be jointly put up by EU pork producers and processors, where both business talks and cookery shows are going to take place, the latter rounded off with tastings of the prepared dishes.

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Discover the assets of Polish pork!
The „Polish Meat” Union and the Trade and Investment Promotion Section of the Polish Consulate in Montreal are happy to invite you to a seminar on Polish pork and to B2B talks with representatives of the greatest Polish producers of meat and meat products, accompanied by a sampling of the pork dishes.
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Preparations are on the way for the participation of pork and preserved pork products producers in the first fair organised as part of the “Enjoy It’s from Europe” campaign: the Toronto Food & Drink Market, taking place from the 8th till the 10th April, 2016.

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There is an international promotion and information campaign called „ Taste It from Poland” being launched to promote European pork on the Japanese and Canadian markets.
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