Active execution of the campaign in 2017
The second year of the “Enjoy it is from Europe” informational and promotional campaign will see the continuation of activities promoting European pork on the Japanese and Canadian markets. The campaign will focus on the events at the Foodex Japan Fair in Tokyo/Chiba between 7-10 March 2017, and the slogan “Let’s Meat” will appear again in Canada in early May at the SIAL CanadaFair, which is going to take place in Toronto from 2 to 4 May.
Working visits by meat industry representatives as part of economic missions during the second year of the campaign will also play a key role. These visits will provide an opportunity for direct B2B meetings and establishing business relations with potential business partners from the Japanese and Canadian markets to present the top quality European pork products.