A campaign to promote European pork on the Japanese and Canadian markets has been launched
There is an international promotion and information campaign called „ Taste It from Poland” being launched to promote European pork on the Japanese and Canadian markets.
The campaign is going to be run from 2015 till 2018. It targets business recipients. The planned events include, among others, a presentation of the offer at the most important food fairs in Japan and Canada and the organisation of trade missions. In 2016, stands promoting European pork will be put up at the Toronto Food + Drink Market (8th – 10th April) and at the Japan Meat Industry Fair (15th – 17th April).
The campaign has been commissioned by the Polish Meat Union, grouping around 70 Polish producers in the meat industry. The organisations implementing the project are: SPC House of Media and the Legend Group Advertising Agency. SPC House of Media, as the consortium leader, is implementing the campaign and organising the participation in the fairs and trade missions, while the Legend Group, as the consortium member, is responsible for the communication strategy and the creation and production of the promotion materials.
The campaign is co-financed by funds from the European Union, the Pork Meat Promotion Fund and the Republic of Poland.